“Over the last 12 months, many of our clients have moved to emailing their customers, but in the last week following the announcement of postage stamp increases, we have had several new enquiries about email distribution” Said Paul Long of Pach Web Solutions.

Long explains “huge savings can be made and there are some very low cost, and in many cases free, bulk-mailing solutions if you have mailing lists of fewer than 2,000”.

“Emailing can be used for so many things, you can email news and offers to your customers, but if you offer them a regular service, such as an annual boiler service, or car MOT for example, you can easily automate reminder emails using these systems.”

Pach Web Solutions are pointing out to their customers that, not only are they saving money on postage stamps, envelopes and paper, they are also going green and reducing their carbon foot print.

Clink on the links below to view some of the recent emails sent out by our clients;

• Orion Partners Hero Campaign
• Green Dragon Activities monthly automated newsletter
• McCanns Special offer newsletter
• Orion Partners automated bi-weekly newsletter

We went through an exercise of prioritising the messages, and then incorporating these into a design that was aesthetically pleasing and used simple graphics that matched those of the website, as can be seen in the before and after image below.

Roman Solutions had a half page ad, but because they stocked so many products,  the ad became overcrowded and confused, also because it was a horizontal half page, items were listed over 2 columns.  We analysed the ad and realised they were listing all products all year irrespective of season.  We produced 4 ads, one for each season, which emphasised only the seasonal products.  We also made the ad a half page vertical, giving a much cleaner, single column list.  Items were clearly grouped and a header provided for each group to catch the readers eye.  Finally, the new logo was incorporated giving it a consistent look with their website.

watch this space for updates.  If you want to checkout the campaign, click on the image below…

If you want to find out more about the work we’ve done with Orion Partners click here…

In a survey of 7,000 people, 15 percent across the UK, US, Ireland and Canada reported receiving a call from scammers. Of these, 22 percent had been deceived by the phishers and so lost money (source: Microsoft).

Long said, “The scammers tell their victims they are providing free security checks and add authenticity by claiming to represent legitimate companies and using telephone directories to refer to their victims by name.”

Victims of the scam are told that, to fix things, all they have to do is give the caller remote access to their computer.

Once trust has been established, the scammers attempt to make the victim think there’s something wrong with their computer. They then trick them into downloading software that gives hackers remote access to their computer.

In the Llandovery area alone this month, seven people have contacted Mr Long after being told they had a virus.  Two of these entered their credit card details on line after giving the scammers access to their computer, thereby allowing them to capture their card details.  As a result their accounts were raided and they only became aware of the theft when they were contacted by their banks.

Mr Long said, “The best way for people to protect themselves is to keep their computer’s security software up to date and to be suspicious of unsolicited calls.  If somebody telephones you out of the blue, never give them remote access to your computer and certainly don’t give them your credit card details.  If you are concerned that you have a virus, then contact a reputable company.”

Click here to visit the AACUSS website…

Speechless! I’m so happy with my new website its’ everything I wanted and more!
Lily Blue

About Lily Blue Designs – Thanks to some exciting shows featuring her work, Lily Blue’s reputation as an original talent has been growing in LA fashion circles. Many of her pieces have caught the eye of performers who are looking for clothes which are not only exquisitely tailored, but mirror their individual style and passion for life. Recently, she has been concentrating on requests for bespoke, hand-stitched fashion pieces for private clients, inspired by classic shapes which Lily Blue sculpts, weaves and stitches into unique works of art.

Click here to visit the Lily Blue website…

I was shocked at the beginning of 2011 when I took on a Work Experience person for a week from the local high school. He was a very able person, and quickly picked up everything I showed him, but even though he was studying ICT at school, this amounted to teaching him basic office skills such as Microsoft Word & Excel, which I would have thought was a pre requisite for all students preparing for the world of work.

Until recently I have brought in expertise to help on specific projects I am working on, but I have always been unable to find these skills locally, and have had to go further afield. At the end of last year I decided to grow my business. I needed a young person to join my team as a full time employee. Again I was unable to find anybody with basic web design skills. In the end I have employed a young, enthusiastic person, who I can train, but this will obviously take time, and cost me.

As a parent with 2 children, one of whom starts high school this autumn, I now worry what level of ICT education they will receive in relation to English students, and those from other countries. We are living in an increasingly competitive and global market, and my fear is that Welsh school children will be unable to compete with their peers elsewhere.

Yours Sincerely

Paul Long

Pach has been invaluable to us in optimising our web site and managing our social media. They are now an integral part of our marketing strategy and our marketing team
Jan Hills
Partner – Orion Partners

Orion Partners is an international consultancy with their head office in Mayfair, London. Orion assists their clients deliver effective transformational change in Talent and HR (Human Resources). Click here to visit the Orion site…

The primary SEO objectives are to:

• Increase quality web site traffic
• Promote brand awareness
• Increase lead generate

As part of Orion’s recent innovative “Hero” campaign, Pach managed an aggressive promotion campaign via Facebook and Google AdWord. This saw a boost in visitors which peaked at 2,000 visitors on a single day once the campaign began to be shared by others via social media such as Facebook.  Between October and November 2011 site visitors increased by 550%

Between October and November 2011 site visitors increased by 550%

The analytic tools used allows us to track visitor flow through the site so that we could analyse what content on our site visitors were most interested in.